Archer's —

Visual identity - Branding — 2019

This visual identity is based on a historical story of the 100-year war between the English and the French:
The English possessed dreadful archer troops that were confusing the French troops, so much so that when the French took the enemy archers prisoner, they cut off their phalanges so that they could no longer bend the bow.
The brand's iconography is based on the crippled hand and the severed finger as well as the archery.